Video - http://www.youtube.com/watch?v=UZrTl16hZdk
Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass
Developing
and implementing a strategy is the central task of any leader. Richard
Rumelt shows that there has been a growing and unfortunate tendency to
equate motherhood and apple-pie values and fluffy packages of buzzwords
with "strategy."
Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.
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