New Statistics Highlight the Power of Social Media Marketing

Posted by Monica Romeri 

Social media is essential for marketing success in the current business world.  Your company may not even be taken a company seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn.  However, simply maintaining social media accounts for your business is not sufficient.  Winning social media marketing requires commitment, strategy, deep industry insight, genuine engagement and clever social content curation.  Producing a great deal of original, highly shareable content, genuinely and consistently conversing with industry influencers and building a significant social following could garner you a reputation as a thought leader and amplified exposure and brand recognition for your company.

With the current marketing landscape, it is critical to invest the necessary time and resources to building and maintaining a top-notch social presence for your company.  Strategic social media marketing calls for serious dedication and organization.  There are a wide variety of social resources and tools, which can simply and streamline social content curation—social sharing—and the promotion of your original content on all your social networks, including HootSuite, Klout and Topsy.  Start taking advantage of social media management tools, because they can save you time and increase the effectiveness of your content and social reach.

Social media is here to stay, and its influence continues to increase.  If you have not already gone social, now is the time to adapt.  Neglect social media marketing at your own peril.  Excellent content creation is the foundation of high-quality social media marketing.  Without top-notch, original content, social media success will elude you.  Engage a wide social audience to dramatically increase website traffic and social lead generation and conversion.  If you are still on the fence about the value of social media, these new statistics from HubSpot should help sway you: 

17 New Social Media Statistics 

1. 27% of total US internet time is spent on social networking sites. (Source: Experian)

2.  15% of total US mobile internet time is spent on social networking sites. (Source: Experian) 

3.  Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC. (Source: HubSpot) 

4.  Social lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpot) 

5.  21% of marketers say that social media has become more important to their company over the past 6 months. (Source: HubSpot) 

6.  74% of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpot) 

7.  Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 website visits daily. (Source: HubSpot) 

8.  52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot) 

9.  On Facebook, brand posts achieve 50% of their reach within 30 minutes. (Source: Socialbakers) 

10.  85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 

11.  43% of all marketers have found a customer on LinkedIn in 2013. (Source: HubSpot) 

12.  36% of all marketers have found a customer on Twitter in 2013. (Source:HubSpot) 

13.  59% of Twitter users have visited B2B tech brand sites, compared to only 40% for the average internet population. (Source: Compete and Twitter) 

14.  25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express) 

15.  Women are more likely than men to regularly check out a brand's social page (women: 48%; men: 43%). (Source: Ipsos) 

16.  23% of marketers are investing in blogging and social media this year—a 9% increase from 2012. (Source: HubSpot) 

17.  Approximately 46% of online users rely on social media, when making a purchase decision. (Source: Nielsen) 

 

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