Tuesday, April 16, 2013

Sustainability benefits = brand differentiation

KPMG INSIGHT
 
“Close to half of the G250 companies reported gaining financial value from their sustainability initiatives. In the near future, customers and stakeholders will expect all products to be as environmentally friendly and socially responsible as possible, effectively turning green-label products into the norm. Eventually, a product’s sustainability benefits will become just one of the many characteristics that differentiate a brand (akin to price, quality and effectiveness).” – KPMG state of integrated reporting Feb. 2013

No comments: