I consulted on a social media book which was recently launched on Amazon. Written by Bruce MacDonald, a 30 year veteran of the agri-food industry, in "Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain", Bruce applies his background and expertise in Agri-foods and social media to the latest trends, tools and methodologies needed to craft a successful on-line campaign. While the book focuses on the agri-food market specifically, I believe that many of the points Bruce makes are equally applicable to most other industries.
The book is currently available on Amazon @ www.amazon.ca
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