Understanding the Consumer Journey

Marketing successfully on-line means overcoming a consumer’s inherent distrust.  Transparency is key when creating a brand marketing strategy. Be clear on your target customer’s needs, their standard of living, their demographics, their attitudes and their mindset.

There are five key stages in the consumer decision-making process. Decide which stage/s to focus on and how to gain your audience’s trust and interest.  Market penetration is measured by sales results, visits to company websites, Facebook and Twitter feedback and UTube comments. By moving from push to pull mode you can tackle opportunities in a consumer-oriented way. It is important to recognize that consumers will move forward and backward as they make their buying decision.

Read More About The 5 Stages @ http://profitandleadership.blogspot.ca/p/e-marketing-series.html