March 11, 2013
Spring forward – It’s Time To Clean Up Your Act!
It’s only an hour’s difference, but waking up this past Sunday
morning with the clock saying one thing and your body clock saying
something else was a bit unnerving, right? It certainly was for me.
As we spring forward into longer, warmer days, let’s bring some tasks
from our personal lives into what we do in the B2B lead generation
space. I’m talking about spring cleaning – like it or not, we all do
this in some measure every year. The main goal being to clear the
clutter, get more organized, and be more efficient so we have more time
on hand to enjoy spring and summer. In the B2B context, if you clean up
your lead generation act, you can enjoy the benefits of better quality
leads, greater conversion and increased ROI.
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