Is there a more overworked word in the business lexicon than “personal brand”? Brand this, brand that, brand yourself, blah-blah-blah. The whole concept has officially entered the Social and Career Cliché Hall of Fame, right?
Not so fast.
Like all clichés, branding became one because there’s truth in it. So let’s all get a little Zen here and assume Shoshin or beginner’s mind. This is a powerful practice — a brilliant business thinker and local social friend of mine by the name of (1997 anyone? this is not a new concept ) Tom Peters – mentioned this means clearing our minds of preconceptions and approaching a subject as if for the first time. I like this concept and try to put into practice whenever I can.
The simple truth: you branding is real and imperative. It is positive, passionate, and powerful. It is a road that leads to our best career and leadership selves.
Read Full Article: http://www.forbes.com/sites/meghanbiro/2013/02/24/5-steps-to-empowering-the-brand-you/
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