It's easy to tweet all day. But an effective social media campaign is about the message, not the volume.
It doesn’t matter if you’re a political leader, an
entrepreneur, or a corporate CEO. Regardless of title or industry, your
message matters. All leaders must communicate the right message at all
times.
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http://profitandleadership.blogspot.ca/p/blog-page_19.html
By Faisal Hoque
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