Showing posts with label peer advisory groups. Show all posts
Showing posts with label peer advisory groups. Show all posts

Tuesday, October 4, 2016

If You’re Not Outside Your Comfort Zone, You Won’t Learn Anything

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You need to speak in public, but your knees buckle even before you reach the podium. You want to expand your network, but you’d rather swallow nails than make small talk with strangers. Speaking up in meetings would further your reputation at work, but you’re afraid of saying the wrong thing. Situations like these — ones that are important professionally, but personally terrifying — are, unfortunately, ubiquitous. An easy response to these situations is avoidance. Who wants to feel anxious when you don’t have to?

But the problem, of course, is that these tasks aren’t just unpleasant; they’re also necessary. As we grow and learn in our jobs and in our careers, we’re constantly faced with situations where we need to adapt our behavior. It’s simply a reality of the world we work in today. And without the skill and courage to take the leap, we can miss out on important opportunities for advancement. How can we as professionals stop building our lives around avoiding these unpleasant, but professionally beneficial, tasks?

First, be honest with yourself. When you turned down that opportunity to speak at a big industry conference, was it really because you didn’t have the time, or were you scared to step on a stage and present? And when you didn’t confront that coworker who had been undermining you, was it really because you felt he would eventually stop, or was it because you were terrified of conflict? Take an inventory of the excuses you tend to make about avoiding situations outside your comfort zone and ask yourself if they are truly legitimate. If someone else offered you those same excuses about their behavior, would you see these as excuses or legitimate reasons to decline? The answer isn’t always clear, but you’ll never be able to overcome inaction without being honest about your motives in the first place.

Then, make the behavior your own. Very few people struggle in every single version of a formidable work situation. You might have a hard time making small talk generally, but find it easier if the topic is something you know a lot about. Or you may have a hard time networking, except when it’s in a really small setting.

Recognize these opportunities and take advantage — don’t chalk this variability up to randomness. For many years, I’ve worked with people struggling to step outside their comfort zones at work and in everyday life, and what I’ve found is that we often have much more leeway than we believe to make these tasks feel less loathsome. We can often find a way to tweak what we have to do to make it palatable enough to perform by sculpting situations in a way that minimizes discomfort. For example, if you’re like me and get queasy talking with big groups during large, noisy settings, find a quiet corner of that setting to talk, or step outside into the hallway or just outside the building. If you hate public speaking and networking events, but feel slightly more comfortable in small groups, look for opportunities to speak with smaller groups or set up intimate coffee meetings with those you want to network with.

Finally, take the plunge. In order to step outside your comfort zone, you have to do it, even if it’s uncomfortable. Put mechanisms in place that will force you to dive in, and you might discover that what you initially feared isn’t as bad as you thought.

For example, I have a history of being uncomfortable with public speaking. In graduate school I took a public speaking class and the professor had us deliver speeches — using notes — every class. Then, after the third or fourth class, we were told to hand over our notes and to speak extemporaneously. I was terrified, as was everyone else in the course, but you know what? It actually worked. I did just fine, and so did everyone else. In fact, speaking without notes ended up being much more effective, making my speaking more natural and authentic. But without this mechanism of forcing me into action, I might never have taken the plunge.

Start with small steps. Instead of jumping right into speaking at an industry event, sign up for a public speaking class. Instead of speaking up in the boardroom, in front of your most senior colleagues, start by speaking up in smaller meetings with peers to see how it feels. And while you’re at it, see if you can recruit a close friend or colleague to offer advice and encouragement in advance of a challenging situation.

You may stumble, but that’s OK. In fact, it’s the only way you’ll learn, especially if you can appreciate that missteps are an inevitable — and in fact essential — part of the learning process. In the end, even though we might feel powerless in situations outside our comfort zone, we have more power than we think. So, give it a go. Be honest with yourself, make the behavior your own, and take the plunge. My guess is you’ll be pleased at having given yourself the opportunity to grow, learn, and expand your professional repertoire.


Andy Molinsky is a Professor of International Management and Organizational Behavior at the Brandeis International Business School. He is the author of Global Dexterity (HBR Press, 2013) and the forthcoming book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence (Penguin, 2017). You can receive his free e-book to master ten key cultural codes from around the world. Follow Andy on Twitter: @andymolinsky.

Monday, December 16, 2013

The Small Exporter’s Secret Weapon


Often, a CEO embarking on such a task might recruit a board of advisors to fine-tune the company's strategic approach. Unlike a board of directors, a board of advisors is a resource that can be used at the discretion of the CEO.

A recent trend has seen some tweaks to the advisory board model, however. Bruce Harbinson, chair of mentorship firm TEC Canada for the Toronto region, says a growing number of CEOs—especially those running small and medium-sized businesses—are participating in what he calls "peer advisory boards."

These groups, run by organizations such as TEC, are made up of no more than 15 CEOs who meet once a month to share advice and help each other work through business challenges. While a board of advisors benefits only the CEO who created it, a peer advisory group allows participants to both receive and offer advice.

"The learning quotient for a CEO is just unmatched," says Harbinson. "They get to learn at an accelerated pace by watching 15 other businesses in action every single month. They see what's working and what's not."

What's in it for the exporter?
If you're looking to expand your business across the border, a peer advisory board can help you ask the right questions and make important on-the-ground connections, says Harbinson.

He recalls how, as part of a peer advisory board, he was able to help a struggling industrial robotics company turn its fortunes around. The company's CEO had returned from Australia with a new industrial welding technology and was weighing whether he should sell into the U.S. market or stick to his home turf in Canada.

The peer advisory group came up with a list of things the company needed to do in order to accelerate its presence in the U.S. Within 60 days, sales were being made south of the border. "It probably would have taken him 18 to 24 months to get into the same position if he wasn't connected like that," says Harbinson.

Even if the other members in your peer group don't have experience in your target market, they can help you strategize by looking at your situation from the perspective of someone running a business, says Harbinson. "They get very good at that; forcing the CEO to take stock of all the different questions that have to be answered, be they ones at home or pertaining to export markets."

Advisors also can introduce you to people who can explain country-specific regulations, from customs and duties to the nuances of intellectual property law.

A couple years ago, psychological assessment firm MHS decided to start distributing one of its human resources products, a method for evaluating the emotional intelligence of leaders, in India. The country's large English-speaking market was a big draw for MHS, as it meant that the company could sell existing products rather than produce new ones.

MHS needed distribution partners for the new initiative, but didn't know any of the key players.

Company president Hazel Wheldon was able to connect with a consulting firm that has a vast network of connections in India through her peer advisory board. The consultants, in turn, introduced Wheldon to dozens of people in India who itemized relevant cultural issues such as local leadership styles and the challenges India-based companies face when recruiting and hiring executives.

"When I actually got to interview potential distribution partners, I had a lot more knowledge and better questions to ask," says Wheldon. "That ultimately led to two partners, which was the best outcome I could possibly have imagined."

Alexandra Posadzki