Speaking the Language of Social Media

 

Chances are that unless you’ve been in a cave for the last seven years, you are aware of social media is becoming an important outreach tool for most small business these days. You may not yet realize how to do it right, though. If you’re going about it the way most companies are, then pay attention.

Social Networks Previously Seen As Distribution Channels

Up until this point, companies saw the various social media platforms as various distribution channels. This means that basically they understood that the message of their company is basically established, and that they have only to push this message out through the various web platforms. In truth, however, each social media platform is a unique community with a common language that differs from the others. The kind of things you post on Facebook, for example, would not translate as well if shared on Tumblr. The youth are already well aware of this. It’s essential that businesses learn to speak the various native languages of each media channel they use.

Offer Lots of Value Before Asking

Often companies and small businesses only go online when they want to share a promotional offer, product or service that they’ve recently begun offering. This is a faulty approach. Instead, businesses should find some way to connect what they’re doing to their audience by sharing small bits of value on a regular basis. This should be something insightful, entertaining or interesting that is easy for the follower to quickly digest and receive value from. By doing this on a regular basis, your audience will learn to rely on you for value and you will build comfort, rapport and trust. Then, when it comes time to ask for something, you’ll find that a lot more people are receptive to joining in the cause.

Telling a Story

The core of marketing these days is to tell a unique story. The truth is that most of the services and products that one company offers can probably be found somewhere else with little difficulty. That is why having a compelling story makes all the difference. You can have two different businesses that offer the very same quality of a product, and yet one will get more business. This is often because they sell themselves in a way that excites the customer and draws people in by making them feel as if by giving the company business they are taking part in a much larger story.

Authentic Branding

Branding today has changed significantly from the past. As soon as you become too pushy people will back away and take their business elsewhere. And if you are inauthentic, or attempting to pander to your audience they will detect it. Today people place a very high value on authenticity.

By learning the game you will find that it really hasn’t actually changed that much in essence. People still connect best with companies that provide value, speak their language and are authentic.

Social Networks Take Up The Most Online Time

 People in the U.S. who go online spend more time on average perusing social networks than watching online video. But what else is eating up time: email.

GfK and the Interactive Advertising Bureau conducted an online survey in the U.S. as part of a digital-video report ahead of the advertising “upfronts” and the web video “NewFronts.”  Statista created the chart from the report’s data, which was published in April.

People surveyed said they spent about an average of 37 minutes a day on social networks like Facebook and Twitter in 2013, according to the survey. Emailing clocked in at a robust 29 minutes, while watching online video — everything from TV shows and movies to amateur video and shorter professionally produced clips — was 23 minutes.

The report found that while people doubled the amount of time they spent watching online video over the past four years, the overall percentage of their online time spent watching video slipped to 12% in 2013 from 13% the year before. (Overall time online is rising, largely driven by mobile.)  The average number of minutes watching video, emailing and reading newspapers online all slipped. What are people doing more of? Reading blogs, gaming and listening to the radio all saw increases.

– Brian R. Fitzgerald

14 Stats to Inform Your 2014 Social Marketing Strategy

As 2013 draws to a close, brand marketers and social media strategists have the opportunity to reflect on learnings from the past year.  While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going into 2014.

 

Here are 14 statistics and trends from 2013 to inform your 2014 social marketing strategy. 

Growth, Usage and Trends of Social Networks

1.) Facebook users spend 6.35 hours each month on the social network via their desktop
When it comes to sheer usage, Facebookstill reigns supreme, accounting for almost twice as much time spent monthly by users on the social network over Google. And while mobile usage is on the rise, the majority of this time is still via a desktop experience. (Facebook)

 

2.) Instagram has more than 150 million active users
Now a part of the Facebook family, Instagram has surged in growth and has more than 150 million active users. One third of that numbergrew in the last 6 month time period, underscoring the growing interest in visual content creation and consumption. (Instagram)

3.) 15% of Internet users are on Pinterest 
Nearly one in every 6 people who use the Internet are on Pinterest. What’s more? These users are well educated and 18% have an annual income of $75,000 or more. (Pew)

4.) Tumblr and Pinterest outperform Twitter and LinkedIn when it comes to share of time spent, in minutes
They may not have as large a user base as giants Twitter and LinkedIn, but visually-focused social networks Tumblr and Pinterest win out for time spent on their sites in comparison. (ComScore)

Social Consumer behavior

5.) 33% of consumers cite social networks as a way they discover new brands, products or services 
One in three consumers are discovering new brands and products via social networks. That may not lead to direct attribution on the brand side, yet, but it’s as indicator that brand awareness and reputation are powerful in the social consumer lifecycle. (eMarketer)

6.) 60% of LinkedIn users have clicked on an ad on the site 
2013 has raised much discussion on the effectiveness of social advertising. If LinkedIn’s advertising performance is any type of indicator, relevant social advertising is going beyond awareness building through impressions and driving action. (lab42)

7.) 100% of business decision-makers use social media for work purposes
Social networks are huge, but does that mean they are being used for business purposes? Forrester Research confirmed this year that, yes, statistically every business decision maker is both using social media and doing so in part for some type work purpose.(Forrester Research Inc)

8.) 47% of Internet users share photos or video they found online
Active usage is great in understanding where people spend time, but understanding consumer actions is an even more meaningful way to get insight. Pew reported in 2013 that nearly half of all Internet users share multimedia they discovered somewhere online. The learning here? Resonate with your consumers’ interests, and they will share and propagate your content.(Pew)

9.) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour
Listening without action is no longer an option for social brands. The expectations of consumers have shifted to make brand responses a mandate. A non-response now risks a disappointed customer, at the least, and a negative brand perception. (American Express Open Forum)

Brand Intentions and Results

10.) 91% of executives are planning a more programmatic approach to audience segmentation in the next two years
Two trends are highlighted here: the rise of audience segmentation and the intent to scale social media through a programmatic approach. 2014 will likely bring with it more, personalized content and a strong concentration of building internal infrastructure to make this strategy repeatable and successful. (eMarketer)

11.) 70% of marketers say that content marketing has increased their brand awareness
Content marketing is on the rise for a very important reason: social is an always-on medium and it requires compelling content to consistently reach and resonate with audience members. The good news? iMedia reports that brands are seeing positive results as it pertains to content raising brand awareness. (iMedia)

12.) 65% of marketers cited an increased social media ad budget in their 2013 plans
To advertise on social, or not advertise on social is no longer the question. Two out of three marketers planned to increase their social advertising budget in 2013. And with greater stringency placed on Newsfeed placement, this number will likely rise in 2014 for marketers to reach their intended audiences. (Nielsen)

13.) 79% of Marketers have integrated social media into their traditional marketing activities
2013 solidified the year of social media earning a seat in the integrated marketing mix. Going beyond Paid, Owned and Earned social, brands are now actively integrating social with traditional marketing and creating a full view of social’s integration within CRM systems.  (Social Media Examiner Industry Report)

14.) Pinterest drives twice the website referral traffic of Twitter, LinkedIn and Google – combined
Conversions are a marketer’s best friend. As it pertains to social media, Pinterest proved its power in driving users from the social network directly to corporate websites, second only to Facebook. (Shareaholic)

 

* A bonus stat and parting thought – social media is the top driver for relationship building
52 percent of enterprise brands say social media is the top driver for relationship building/ brand engagement, more than twice as much as email, and quadruple that of corporate websites. Why is this significant? Marketers are realizing and embracing the inherent value of social media – building relationships – and working to create programs that deliver great experiences. The impact: happier, more loyal customers and increased awareness and demand. (Spredfast)

Happy Holidays and best of luck in your 2014 social media planning.  We can’t wait to see how your social brand strategies evolve in the next 12 months.

Authored by:

Jordan Slabaugh

Jordan Viator Slabaugh is the Director of Social Media at Spredfast where she leads the company's social strategy, execution and interactive marketing, as well as consults with clients on using social media to help achieve social business goals.

10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions

Take the Einstein Approach to Simplification

 

It’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically follows the 15-60-25 rule. Only 15% of the leads you engage with qualify as “right-time-right-place”—so they may choose to buy based on their strong inclination.  60% of leads fall within the nurturing phase—so these will get filtered through your sales funnel. 25% are not interested at all. Savvy marketers know that you have to qualify your leads no matter what and attempt to convert that 15% top layer before reaching out to the remaining 60%.

In addition, the B2B sales cycle itself is complex. There are too many gatekeepers, multiple influencers and a mix of decision makers…not all of whom work cohesively and in tandem with each other. With sales and marketing departments working in silos in a majority of the B2B organizations, there are far too many cracks and holes in the lead nurturing process. Many good quality leads are lost as a result.

One thing is for sure, every B2B company today realizes that content marketing is an integral part of their demand generation and marketing strategy. But content marketing is not easy—even the first step, content creation, is a challenge. One of the most common reasons cited by B2B organizations for wanting to create content in-house is: “Our business and solutions are too complex to explain, so we cannot outsource content marketing.” And that is just the point I’d like you to think about as you read this—if your communications do not help prospects understand very simply how you can resolve their challenges, your “solutions” are just not the right solution!

As one of the greatest scientists, Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”  (Tweet this!)   
         
Let’s take a cue from how simply this scientific genius explained the concept of relativity—“ When you are courting a nice girl an hour seems like a second. When you sit on a red-hot cinder a second seems like an hour. That’s relativity.” There are volumes written on this cornerstone of modern physics, but in one simple sentence, Einstein made things clear to even the most scientifically challenged individuals. What can we learn from this? The most important takeaway in my opinion is the lesson that no matter how complex and complicated your product or service may be, there is a way to simplify it and present it to your customers in a compelling way. 

B2B Content Marketing Simplified – In 10 Easy Steps
There is a movement currently on in the United States—a movement to make simplicity, clarity, empathy and transparency a national priority. Watch the man behind this mission, brand guru Alan Siegel present this movement to simplify communications by the government. The corporate world also needs to rally their forces to meet buyer demand for simplified communications. How can corporations afford to complicate matters for their buyers when even government is starting to communicate in a simple, effective manner?


Here are 10 quick tips to simplify your B2B content and make it shareable, make it compelling, make it sell and make it stick:

1. Speak from your customer’s point of view: Yes, you know your product and want to tell your prospects everything that’s great about it. But here’s the thing—they don’t care. What they care about is whether you understand their pain points and have a real solution to their problems. Your B2B content should focus less on your product or service and more on how it solves buyers’ problems faster, better and more accurately than your competitors’. That’s when your demand generation will experience acceleration in the right direction. Download a free copy of The ALEA Demand Generation Playbook to further help your efforts.
2. Talk less, listen more, and act even more: Social networks facilitate this today better than many other mediums can. Rather than getting carried away with a continuous blast of information, listen to what buyers are discussing on social forums. Then act upon what they are seeking and deliver as efficiently and as quickly as you can. Know that a proactively written blog post, email piece or landing page that addresses an active discussion in your target group is better than a 15 page whitepaper that takes 3 months to write.
3. Use language your audience speaks—save the tech-speak for your in-house geek squad: If your buyers understood all the technical and technological aspects of your business solution, they would likely build it themselves. After all, they really know their business much better than you do. When they show interest in the solution you have to offer, they want it explained in simple terms using the language of business.
4. Avoid condescension—but remember that simplification does not mean talking down: Your audience is not made up of dummies! I talked a while ago about my visit to Chef Bocuse’s restaurant in Lyon. If you look at his cuisine, he’s been doing the same thing for years and yet is revered as a master—the chef of the century.  His dishes are neither too simple, nor too fancy—just perfectly balanced to bring out the best in each ingredient that goes in to make delectable, classic fare. Even the way he presents his cuisine is masterful; there is no clutter and hodge-podge but everything is strategically placed and each element of the dish has a clear and simple function. What can we emulate from Chef Bocuse and his inimitable style of classic French cuisine? How can we make our B2B content so compelling, delightful and valuable that our audience wants to keep coming back for more? The answer is simplicity.
5. Keeping checking on levels of understanding throughout the process: Ask buyers to explain your product/service in their own words; this can be immensely useful. You may be shocked to find out that their interpretation of what you thought you were communicating quite simply is far from what it should be. You may also be pleasantly surprised to hear their matter-of-fact, solution-based summary of what your product means to them. Either way, you will have much to learn.
6. Highlight benefits to show value—features are mere factual details: Try as we might, many of us continue to confuse features with benefits. What we need to communicate is exactly how each feature of our product or service translates into a real, tangible benefit for our customers. Even a simple news story like your company launching a user blog can be communicated as a benefit—“We are delighted that you can now connect with us in a direct, straight-forward manner through our blog. This is your forum—we want to hear from you.” But instead, many of us will announce this news by saying something like, “Our corporate blog is the latest feature of our online properties. It will be updated daily in order to share news, views and industry insights…blah, blah, blah” Do you think your customers care? They don’t.
7. Find examples and analogies in your prospects’ life so they can relate: You can wax eloquent about your storage virtualization solution, but your customers won’t understand it unless you bring it into their everyday lives. Talk to them about a cluttered office and how difficult it becomes when you pack boxes of your data files over the years without proper signage. They will relate to the loss of time, endless effort and falling levels of productivity. They will see clearly that you can save their time and money, minimize effort and enhance productivity.
8. Build on existing strengths of your solutions to show expanded capabilities / enhancements: You don’t always have to start all over. If your target audience already recognizes certain unique elements that make your product and brand stand out, the best thing you can do is reinforce those strengths and build on them to show progression and enhancement. Emphasize the fact that a solution that has served them well over the years is now even better, even more powerful.
9. Speak to a list of implicit issues that buyers have on their mind—it makes them feel connected: We often assume that buyers already know what their concerns and issues are and so we don’t need to remind them. The fact is, they want to hear it from you. They want to know that you are cognizant of the issues they face and are continuously innovating to help them meet those challenges.
10. Demonstrate ROI and how it can be measured: Simple by no means is simplistic. You can’t leave it to your buyers’ imagination to figure out the ROI your solution will deliver. Yes, you need to strike a balance, remain, elegant and classy and use all that sophistication which makes for valuable, cut-above-the-rest communication. But you can define and spell out the ROI for your buyers and show them how to measure it. That’s when you show them real value.

About the author: Louis Foong View all posts by Louis Foong

Louis Foong is the founder and CEO of The ALEA Group Inc, one of North America’s most innovative B2B demand generation specialists. As a thought leader with more than three decades of experience in the field, Louis guides his team and ALEA’s clients through the dynamic, evolving lead generation landscape. His astute sense of marketing and sales along with a clear vision and ability to see the “big picture” has proved beneficial to numerous organizations, both small and large. With the right advice and a slew of result-driven services, he enables clients to gain maximum return on investment for their lead generation efforts. His clients include companies in the technology, telecommunications, software, healthcare and professional services industries. Prior to starting the ALEA Group, Louis Foong has held various senior executive positions within corporate America. Today he is known and well-respected as a thought leader and pioneer in this industry. Foong is a published blogger and among the top authors on CustomerThink, a global online community of business leaders.

Understand The Interaction Between New And Traditional Media

Ideally marketers need to influence the shoppers’ mindset before they set foot in a store. Brand Spark International’s Canadian Shopper Study, tracks shopper trends and how they embrace multi-media. Although this is a Canadian study, trends parallel those in the US. 

2011 Canadian Shopper Study Highlights:

• 37 percent of shoppers have a standard shopping list they refer to each week
• Only 15 percent make their purchasing decisions in-store
• Planning begins at home where 96 percent of shoppers read supermarket flyers and 93 percent read drug store flyers. (US statistics)
• 90 percent of shoppers are looking for low priced specials and more than 7 in 10 compare prices between stores.
• 25 percent of in-store shoppers rush to get the items on their list and then exit the store, while 66 percent indicated that they walk all of the aisles so they don’t miss anything
• Shopping for multiple categories is common: 62 percent of shoppers shop for food, 48 percent shop for personal care products and 37 percent shop for household care products. Shoppers buy most of these products on dedicated shopping trips
• A small segment of shoppers agree that they often make impulse purchases. 23 percent make impulse food purchases.

What Shopping Habits Reveal: 

Shoppers are interested in new products:  

68 percent say they are willing to pay more for new products that are an improvement over products they currently buy.  Consumers believe that research and development leads to better products. 71 percent believe that this is the case for health products, 67 percent for household care, 61 percent for personal care and 56 percent for food products. 

Leverage Social Media and Out-Of-Home Ads: 

In the Canadian Shopper Study, shoppers indicated that TV ads are the most successful at capturing their attention. 92 percent said they always/sometimes pay attention to TV ads, followed by 87 percent for out-of-home ads, 85 percent for magazines and 79 percent for Internet ads.

Product samples, retail flyers, TV ads, direct mail coupons, and magazines advertisements are considered the most convenient and useful channels for learning about new products. 

The survey also revealed that patterns of coupon usage are shifting. Paper coupons remain popular at 70 percent and newspaper coupons currently account for 70 percent of coupons used. Although magazines account for 50 percent of coupon usage, the data revealed that 50 percent of consumers use retail and brand websites or digital coupons. 

Optimizing Social Networks: 

Facebook dominates the social media universe and is currently the premiere social media starting point for any brand. 76 percent of retail and food service shoppers are on Facebook.  Among grocery shoppers, 21 percent and 17 percent respectively are Twitter and LinkedIn members.  54 percent  of shoppers have viewed ads on social networks and this figure increases to 67 percent among Early Adopters, defined as those who initially embraced, and continue to use, social media. 

Peer Recommendation:

Peer recommendation has a significant impact on consumer habits.  80 percent of respondents agree with the following statement: “If I find a product that I like, I will encourage friends and family to purchase it.”

Almost 90 percent agree with the following statement: “ If I get a deal on something, I love to tell my friends and family about it.”  70 percent say they are likely to choose a product based on the recommendation of others.

Posted by Bruce MacDonald

From his new book
 

Analyzing the ROI of Social Media Marketing

People responsible for marketing budgets want to know if there is any ROI value in social media. Is the ROI of social media marketing capitals being thrown away?

Patricia Redsicker, an expert in the Edison Research exploration, takes a look at the statistics in the USA.

Here are the 9 most interesting discoveries in the study:

1. Almost 58 million Americans visit social media networks every day.

The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.”

 

Shown in the diagram below, by the middle of 2012 the number of Americans who had “The Social Habit” increased by 22% (approximately 58 million people), while only being 18% in 2011.


Why are people visiting social media websites?

• 89% of people do this to stay in touch with family and friends
• 67% - to entertain themselves
• 66% - to learn about new products and services
• 48% of people visit social media networks for their career

The main conclusion is that consumers spend more and more time on social media - so you may need to consider finding new means to establish the contact with users and to interact with them throughout the day.

For example, you may post a short poll or a question on your Facebook Page in the morning, publish a useful article in the afternoon, and upload an interesting picture or a short video clip in the evening. Do not forget about the week!

It is important to understand the consumers needs and apply social media efforts accordingly.  

2. Twitter draws new active users
Twitter continues to draw more and more new users - it is evident by the figures on the diagram below. The author of the article mentions that the level of interaction between Twitter users increased by 69% in 2011 to 76% in 2012.

The main conclusion is that engagement on Twitter is on the rise. Give useful guidance and information (such as links to articles) in reply to users questions instead of just publishing promo content. In Redsicker’s opinion, this will help you to establish a confident online presence as an thought leader in your industry sector.

3. Approximately 40% of American people hear about tweets through traditional mass media
The research data indicates that more than four in ten Americans hear about or read tweets almost every day in media. The author gives an example of TV shows such as Piers Morgan Tonight and Anderson Cooper 360 on CNN, which use their Twitter and Facebook accounts for advertising purpose and extended discussions.

The main conclusion is that every day the TV audience deals with a wealth of information about Twitter and the communicative capabilities it provides users with. If your company advertises on TV (or is about to do this) you should advise your audience to follow you on Twitter and participate in online discussions.

4. Brand following behavior in social sites doubled over the past two years
This has become a real revelation for Redsicker. Indeed, the diagram shows the brand following behavior on social networking sites for the last 3 years. Redsicker predicts it is most likely that the trends will hold. 

The main conclusion: free offers and special deals for existing customers and interesting entertaining content may be pointed out as the major reason why users follow brand pages in social media networks. Therefore,  promote special offers from your website on your social media networks pages as well. These may be free research reports, webinars, or giveaways with products and/or services.

Get creative and vary special offers as often as possible to keep the users interested.

5. Facebook is the dominant platform for brand following behavior
79% of users prefer using Facebook to connect with brands and products, while only 9% of users prefer using Twitter. Why Facebook? The author replies:
● Facebook is a well known territory. Consumers spend a lot of time in social networking sites communicating with their relatives and friends; that is why it is not difficult at all to connect the brand.
● Secondly, Facebook users are strongly inclined to trust the opinion of their friends. If their friends like the brand they will most certainly “like” it as well - birds of a feather flock together!
● And finally, Facebook has more convenient and visually interesting interface that other platforms have. This allows brands offering daily deals, contests, prizes, etc. with maximum efficiency.

 

The main conclusion: to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content. You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer (i.e. 50% and more discounts, but not just 5% or 10%).

6. Young Facebook users have lots of friends
Redsicker draws attention to the diagram that illustrates 18-24 aged Facebook users having most of the friends as opposed to adults. Taking into account that birds of a feather flock together, brands subscribers’ friends on Facebook, as a general rule, act the same as their subscribers.

The main conclusion: increase your brand visibility on Facebook. Target not only your fans on Facebook but also their friends. Study the profile pages of your subscribers and determine their demography, interests, social behavior, etc.

This information will help you create the content that will be targeted at your subscribers. Then, create a message you can share, for example -  specials that require voting (if your subscriber votes, his or her friends may want to vote too). The goal is to frequently show up on the feeds of users, by that encouraging your subscribers’ friends to interact with your brand.

7. Nearly one-quarter of social networking users use “Daily deals” sites and services
In author’s opinion American people are not crazy about special deals like Groupon offers at all. Only 23% of social media users are registered users for “daily deals” services. There are a lot of customers who made a purchase on Groupon and shared their negative opinion in numerous resources about their experience.

Nowadays this segment of business is totally covered by Amazon and Google. Marketing specialists are supposed to watch the interesting reaction of their customers over the next 12 months.  

The main conclusion: in Redsicker’s opinion,  Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals. That is why you just need to be careful and make sure there is social media marketing ROI, in case you use this type of service.

8. One third of social networking users are “Silent”
The majority of people on social networks are active and post status updates to social networking websites regularly. Nevertheless, 34% of social media users do not ever post status updates for various reasons. Some of them are observers (those who just watch and absorb information), and others are newcomers who are yet to improve their social and/or communication skills.

The main conclusion: those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.

If you noticed silent observers among your subscribers, try to address them directly via message. They will most likely answer the question or the suggestive comment. To encourage newcomers to communicate with your brand, try to share some sort of behind-the-scenes information or photos that will appeal to them.


9. “Check-In” Behavior Stalls
Networking services such as FourSquare witnessed a decline in users’ “Check-In” activity in 2012. 57% of users almost never have used a “Check-In” service to post a status update that provided location.

The main conclusion: if your marketing strategy is based on location, try to attract new customers with special deals and discounts. Taking into account people feel worried about their privacy and safety, your offers should be unique allowing them to check in.

Let’s summarize.
Nowadays marketing specialists have wonderful possibility to take into consideration Redsicker’s conclusions. Knowing what social media marketing ROI requires they are able to develop strategies adjusted for users’ behavior.

Redsicker advises to consider Facebook and Twitter’s popularity, as these platforms attract many new users. On the other hand, the author cautions against sell-out services, as users are not fond of them. Lastly, it is strongly advised to offer special deals and discounts.

What are your recommendations regarding measuring social media ROI?

Written by: Roman Viliavin, Vice CEO at Promodo Online Marketing Company.
Roman is an unconventional thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.

Connect:

Authored by:

Cara Tarbaj

Nike's Winning Efforts With Social Media

 

Nike is one of the biggest and most successful companies in the world. It is considered a trailblazer in many aspects of business and people look up to Nike as a company that is at the forefront of innovation.
 
Nike is one of the companies that have fully embraced the power of social media as a way of enhancing its business and its relationship with its stakeholders. Nike knows that social media is an effective bridge that helps strengthen its relationship with consumers and it has developed an effective social media strategy that other companies are also emulating........

Read Full Article @ http://profitandleadership.blogspot.ca/p/blog-page_19.htm