Sunday, February 16, 2014

Women Owned-Businesses: Canada needs more female entrepreneurs

By: Hadaf Zubi

Of the 2.4 million businesses registered in Canada at the end of 2011, 1.1 million were small businesses, and they employed 48% of Canadians in the private sector. 

Industry Canada’s most recent estimates put the proportion of women-owned small businesses at 17%, which would represent about 187,000 firms. Since 2001 the proportion of Canadian women employed in senior management positions has risen 5%, and the proportion employed in natural and applied sciences has risen 10%.

The proportion in women in the workforce stayed virtually the same, so it is surprising that even though the number of professional women employed in Canada has risen since 2001, the ratio of self-employed women to men has hovered around a 35-65 split. With more and more women working in professional occupations, what are the major obstacles holding them back from starting businesses of their own, and what can be changed? 

The University of Ottawa’s Telfer School of Management’s “Taskforce for Women’s Business Growth” 2011 report discusses some of the challenges faced by women-owned businesses, such as the absence of a national women’s entrepreneurial strategy, a lack of supplier diversity initiatives, and a shortage of commercial lending. The resolution of these issues would enable more women to form small businesses, so what is being done to fix these problems?

Canada lacks a coordinated national women’s economic development strategy. As the Telfer report suggests, “(A) national strategy would support increased funding to existing women-focused small business training programs and program expansion in those regions that do not currently support such programs, including Quebec, Southern Ontario and Northern Canada.”

Although it is the centre of the Canadian economy, the GTA has no women-specific government-sponsored funding program analogous the Government of Canada-sponsored Women’s Enterprise Initiative Loan Program. The Program, funded through Western Economic Diversification Canada, provides loans of up to $150,000, along with advisory services and networking opportunities for women-owned businesses west of Ontario.

Women-owned businesses in the GTA have access to several networking and support groups, though. Organizations like The Toronto Business and Professional Women’s Club, the toronto chapter of the Women’s Entrepreneurs’s Meetup.com group, or the Hamilton Immigrant Women’s Centre all provide training and advisory services for women who want to start or grow their business. The availability of mentorship is essential to the formation of Women-owned businesses. According to recent research by BMO, 83% of potential female entrepreneurs surveyed said having access to mentors would be important if they were to start their own business. 

A second important element to supporting women’s business growth is a focus on leveraging supplier diversity.

In the USA the Small Business Administration has set aside small business funding for Women-owned small businesses (WOSBs) bidding on government contracts that are under $5 million for manufacturing, or under $3 million otherwise. 

In addition to providing loans or loan guarantees, the SBA maintains Women’s Business Centers in major population centers in every state. These funding programs were established to help the US Government fulfill its stated goal of 5% Women-owned procurement. 

WEConnect Canada, an organization that certifies businesses as Women-owned, states that the 5% goal has never been met because of a lack of consequences. But they still think the program is beneficial, and that the Canadian government should “establish procurement targets for SMEs and in particular, women-owned enterprises.“

They go on to suggest that “strategic SME procurement policy is an under-utilized mechanism to enhance supplier diversity and hence, Canadian competitiveness.”
Government procurement targets are essential to encourage supplier diversity on Canadian government contracts, which the Canadian Federation of Independent Business has consistently pointed out are perceived by their members as being opaque, if not outright unfair.

A third element that would clear the path for more Women-owned businesses would be increased access to commercial capital and dedicated financial resources. Although overall loan volume is growing in Canada, much of that growth is occurring in Quebec and Alberta. Ontario loan volumes are declining, especially in the sub-$500,000 space. 

Government sponsored Women-focused lending programs, such as those offered in the USA or other parts of Canada, would certainly alleviate the cash crunch for Women-owned businesses in the GTA.

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