Cooperation and Collaboration

by John J. Trakselis Coaching Essay

“It is the long history of humankind (and animal kind, too): those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin

“The most powerful force ever known on this planet is human cooperation - a force for construction and destruction.” – Jonathan Haidt

Do you remember some of the old Western movies where the good guy faces down the bad guys? I think the image of the lone gunslinger is a part of our American culture, but if you look at those western shoot ‘em up movies again, you will notice the presence of someone who assisted our hero in accomplishing his task. Maybe it was a little boy who yelled “watch out” or maybe it was the townspeople who mustered their courage to provide that extra “oomph” so our hero could get the job done. Rarely did one guy win the day all by himself – especially when you consider the number of incidents typically leading up to the final “shootout.” Someone was always rooting for and/or standing by our hero in some way. Heck, even the “Lone” Ranger had Tonto.

“I never did anything alone. Whatever was accomplished in this country was accomplished collectively.” – Golda Meir

So what makes us think we have to do everything by ourselves? Yes, we have a responsibility to address those things requiring our attention. However, we must keep in mind there are a number of ways to go about completing our assignments, and asking for help is key. In fact, I’ve come to the conclusion recently that there is nothing we get done as a result of our singular efforts.

Think “Win-Win”

One of the important principles in cooperating and collaborating with others is Stephen Covey’s principle of “Think Win-Win.” Organized sports, political races, winning an Oscar or a Grammy are “Win-Lose” in the minds of the general public. In many respects, this is unfortunate. Not to diminish those who catch the brass ring, but the fact is that “winners” all have one thing in common. They have someone behind them who enabled, empowered, assisted or even pushed them to get to where they are. The same is true for those who earn a place or get nominated for a significant accolade.

In my work as a Vistage Chair I get to see a number of speakers and business coaches whom the general public views as individual performers. Sure, they are often on the stage by themselves and they might be the center of attention. But, if you look at what goes on behind the scenes, you’ll see there are a number of things they accomplish that requires a supporting crew. In some cases it might be handling the administrative tasks – the details that would distract these professionals from concentrating and preparing themselves for what they get paid to do. In other cases, winners may have trusted collaborators who tell them the truth (as they see it) with the sole purpose of pointing out the blind spots which can hinder success.

I also work with a number of successful business owners, CEOs and senior executives, and I have not found one who doesn’t want a good team behind him or her to help drive the success of the whole company. In a team situation, you may have heard that a chain is only as strong as its weakest link. What is a chain in a company? It is the myriad processes, systems and people who run the business on a day-to-day basis. A well-functioning group of purposeful people is a beautiful thing to watch. A dysfunctional team, on the other hand, can be painful to observe.

So, I encourage you to think about how you can accomplish more with the assistance of others.

Take in Feedback—Be Coachable

“The strength of the team is each individual member. The strength of each member is the team.” – Phil Jackson

At the personal level, I notice that in our rush to finish an assignment we may get irritated if someone suggests additional actions when we are ready to move toward completion. Notice your irritability! Take that extra minute and process that anger or fear or even sadness. Do you have an issue with the one who makes the suggestion? Not all “suggestions for improvement” are done with positive intent. While it may be hard to take disapproval of your work by someone who does not have your best interests at heart, see if you can focus on the quality of their suggestion. Is it helpful, practical or cost-effective? Will it add to the quality of the work? Will accepting the feedback improve your work, allow the project to be completed on time or be completed more economically? Is it part of the next phase or your work, i.e., is it essential now or for the future? Did you miss it when doing the work? Realize that it is rare when we can’t improve our work but also realize that you cannot reinvent the wheel every time you solve a problem, take on a challenge or pursue an opportunity.

Do You Belong Where You Are?

“Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro

At the organization level take a look at how your culture supports results by fostering teamwork. Is it a sharing culture or a hoarding culture? Is it hero driven or is it results driven? I like participative, collaborative and collegial cultures. More work gets done in this type of environment, and I think the people in the company have more of a sense of accomplishment and belonging. They feel seen, heard and accepted. Their work and the work of others have more meaning. The funny thing about cultures, however, is that no one individual fits all types of settings. In fact, one of the big factors that will determine the success of any individual is their fit. If you don’t fit in two things will happen: you will eventually be shunned and you will ostracize yourself—and not necessarily in that order.

What will Make My Cooperation and Collaboration Successful?

“Nothing truly valuable can be achieved except by the unselfish cooperation of many individuals.” – Albert Einstein

If we seek greater cooperation and collaboration, the following questions might be helpful in determining if we can work with a particular individual or with others in a certain company:

• Do I have clearly defined values?
• Does my task (or responsibilities) have a clearly defined mission?
• How do my mission and values correlate with the purpose and values of the people I want to work with – in other words are we in alignment?
• Am I working in or with a culture where I fit in?
• What will be my unique contribution?
• How effectively will I work with others, including team members and my boss?
• How strongly do I trust my answers to these questions?
• How can I validate my conclusions – who is capable and willing to give me useful feedback?

The Bottom Line

Give up the illusion that you have to do everything yourself, all of the time! You can receive a lot more help than you may realize and there is a a great deal of assistance available to you. Look for the opportunity to make 1 plus 1 equal to 3 or more. The Pareto Principle says that the first 20% of the effort produces 80% of the results. You can get a lot closer to that 100% if you learn how to cooperate and collaborate with others in your endeavors and in their assignments. Think about getting to 100% without more effort but with the backing of your collaborators.

“One cannot be pessimistic about the West. This is the native home of hope. When it fully learns that cooperation, not rugged individualism, is the quality that most characterizes and preserves it, then it will have achieved itself and outlived its origins. Then it has a chance to create a society to match its scenery.” – Wallace Stegner

And, there is more, there always is.

Be genuine.

Sherry Cooper’s formula for success

Sherry Cooper (@DrSherryCooper) is TMX professor of financial economics at the DeGroote School of Business at McMaster University and former chief economist and executive vice-president at Bank of Montreal.

The key attributes of successful people are remarkably similar, regardless of their choice of fields. I am often asked by young people and their parents where the best opportunities are, as though success were determined by economic factors – the pursuit of a career in a growth sector. Instead, I believe that potential lies within the individual and is determined by a set of attributes and behaviours that can be applied to any field. Here is a list of the eight indispensable characteristics of successful people:

1. Passion is essential. Doing what you love is key to any successful endeavour. If you do what makes your heart sing, chances are you will be good at it. What’s more, passion is contagious and energizes those around you. Follow your dreams and dream big. Anything else is a cop-out, and forget about the money. If you follow your dreams, the money will come. 

2. Energy is closely linked to passion. Doing something you love gives you the energy required to achieve your goals. It takes hard work – very hard work – to shine in today’s complex and volatile world. The willingness to put in the 10,000 hours required to master a skill, any skill, is essential. That includes the ability to write, speak, engage and motivate – all essential to reach your full potential. 

3. Perseverance is the difference between mediocrity and success. No one achieves anything meaningful without hitting roadblocks, experiencing failures and overcoming adversity. Indeed, these disappointments and difficulties hone your skills and redirect your energies. All failures must be seen as opportunities to reroute and reinvent. That is a winner’s mentality. Never give up and never let naysayers defeat you. Unfortunately, there will always be people who question your judgment and criticize your decisions. You can listen, but let it roll off you. Believe in yourself. 

4 . A willingness to surround yourself with positive people who make you feel good, and dispose of destructive and dysfunctional relationships. That includes bad work relationships. If your boss is unsupportive and demeaning, get out. You will never succeed under such a negative force. 

5. Focus is essential. It is what psychologists call being in the flow. Any real achievement requires hours of uninterrupted concentration, which is increasingly difficult with the constant bombardment of e-mail. Anything worth doing is worth doing singlemindedly, which is the antithesis of today’s multitasking ethos. 

6. Efficacy – the power or capacity to produce a desired effect – is crucial to your well-being. Take ownership of your power. You determine your destiny, not your biography. Regardless of your circumstances, you and you alone can make things happen. The defining factor in success is not resources, but resourcefulness. Passivity is the antithesis of resourcefulness. 

7. The determination to push yourself. Take the stretch assignment or, as Facebook chief operating officer Sheryl Sandberg says, Lean In. Move outside your comfort zone; it is the only way to learn, and lifelong learning is crucial. The body of knowledge is growing so rapidly that anyone wishing to succeed must keep reading, adapting and learning new skills. 

8. Innovation. Creativity is the essence of meeting competitive pressures. Anyone who remains the same is falling behind as the pace of change is relentless. As Charles Darwin said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Yet most of us do not like change, which lets those who embrace change stand out and rise to the top.

Traits of a Motivated Leader

If there is one trait that virtually all effective leaders have, it is motivation – a variety of self-management whereby we mobilize our positive emotions to drive us toward our goals. Motivated leaders are driven to achieve beyond expectations – their own and everyone else’s. The key word here is achieve.

Plenty of people are motivated by external factors, such as a big salary or the status that comes from having an impressive title or being part of a prestigious company. By contrast, those with leadership potential are motivated by a deeply embedded desire to achieve for the sake of achievement.

If you are looking for leaders, how can you identify people who are motivated by the drive to achieve rather than by external rewards?

The first sign is a passion for the work itself. Such people seek out creative challenges, love to learn, and take great pride in a job well done. They also display an unflagging energy to do things better. People with such energy often seem restless with the status quo.

They are also eager to explore new approaches to their work. A cosmetics company manager, for example, was frustrated that he had to wait two weeks to get sales results from people in the field. He finally tracked down an automated phone system that would remind each of his salespeople at 5 pm every day to punch in their number to show how many calls and sales they had made. The system shortened the feedback time on sales results from weeks to hours.

That story illustrates two other common traits of people who are driven to achieve: they are forever raising the performance bar, and they like to keep score.

Take the performance bar first. During performance reviews, people with high levels of motivation might ask to be “stretched” or challenged by their superiors. Of course, an employee who combines self-awareness with internal motivation will recognize her limits, but she won’t settle for objectives that seem too easy to fulfill. And it follows naturally that people who are driven to do better also want a way of tracking progress – their own, their team’s, and their company’s.

Whereas people with low achievement motivation are often fuzzy about results, those with high achievement motivation often keep score by tracking such hard measures as profitability or market share. Interestingly, people with high motivation remain optimistic even when the score is against them. In such cases, self-regulation combines with achievement motivation to overcome the frustration and depression that come after a setback or failure.

Daniel GolemanInfluencer

Are Your Employees Connected To A Common Good?

They should be. A new study reveals the value in unifying around goodness.

What do you think your employees really have in common?

If you're honest with yourself, the answer is likely that it’s not much beyond an interest in your company. That shouldn't come as a surprise since employees come from all walks of life. It's important to have diverse thinking and interests, but shared values and a common purpose are also a must to foster a cohesive community of people within the walls of an organization. Walk from the finance department to the marketing department, from sourcing to engineering and more, and you'll see the differences that exist. Even within a small company, departments can divide the whole if not anchored in the organization’s common purpose and operating values.

As a result of globalization, many companies have employees located in different cities, states, and even countries, allowing cultural differences to be magnified. Even as remote workspaces and mobile technologies allow for more physical separation, society as a whole is searching for ways to create unity around common and shared passions. A study released in 2013 shows that 37% of consumers and employees want to feel the unity that stems from local causes, 35% want to feel it nationally, and 28% globally. Humanity has a shared desire to unite our communities, our countries, and the people inside of companies.

Common good makes for good business.
Companies with a social conscience that act, innovate, and mobilize around social needs are no longer unique revolutionaries--they are part of the new normal. When executed well, the power of engaging employees in and around a common cause that's connected to the core business is a very powerful force for good for both the business and the world at large. We work alongside major corporations, social entrepreneurs, and nonprofits, and there is absolutely no shortage of inventive approaches to engaging in the common good. Ingenuity that connects the resources of a corporation to solutions that deliver an impact are plentiful, but at times we see corporations struggle around ways to clearly articulate a strategy that makes sense to stakeholders and key players.

Common good gives profits a greater purpose.
As part of our strategic work, I recently met the founders of Profits4Purpose, a technology business that helps companies create a united and simple giving platform. Their solution is built on the belief that there is power in connecting relationships and sharing experiences, and by empowering individuals through their platform, they help companies increase their social impact on the world. Profits4Purpose started their business to accelerate and simplify the process for businesses that want to engage their employees in social good.

Profits4Purpose uses a "match.com" model in which they connect employee interests with needs and opportunities in communities. They also empower employees to create personal-interest groups that others can join. The platform enables companies to create a customized workplace giving destination, providing employees with personalized giving schedules (and personalized trust funds). They also provide tools that match employee interests and skills with local nonprofits and streamline all grant, sponsorship, and donation requests. Users receive access to a dashboard with thousands of volunteer opportunities, the ability to create personal giving foundations, and activity walls displaying the impact being made in real time--all delivered with a simple approach to creating relational and innovative common wealth.

Recently, Staples partnered with Profits4Purpose to offer their employees a voice as to where corporate donations are shared. Through their platform, Staples employees see their impact on a local and global level. In a company that is 100,000 strong, the unified voice rings loudly. 

Mobilize your employees for the common good.
If you look at the world of business today, it seems that most organizations fall into one of the following groups: those that have seamlessly connected their business to a common good and a dedicated cause, such as Warby Parker, FEED, Toms Shoes, and Krochet Kids. And companies like Target, Whole Foods, and Southwest Airlines that have a foundation or a focus on social good that is directly linked back to the communities they serve. Then there are other companies that are actively giving back and helping to make a difference in the world--but are not inventive in how they connect their common good to their internal culture or consumer community.

Regardless of which group your company falls into, there's always an opportunity to connect and engage employees at a deeper level to ensure that the pursuit of the common good is driving common wealth. 

Connecting to the common good makes common sense.
It's clear that today’s emerging workforce wants to make more than a living, they want to make a difference--and this is especially true for employees between the ages of 20 and 35, who will contribute to the common good with or without the support of their employers. A technology platform like Profits4Purpose can help ensure that employees get the support they need from their employers to help make a positive impact on the world. 

Shawn Parr

Shawn Parr is the Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego whose clients and partners have included Starbucks, Diageo, Jack in the Box, Taco Bell, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, Ideo, Sony, Virgin, Disney, Nike, Mattel, Heineken, Annie’s Homegrown, Kashi, The Michael J. Fox Foundation for Parkinson’s Research, CleanWell, The Honest Kitchen, and World Vision.

New Insights into the Correlation Between CSR and Brand Strength, SB’13

Posted by Cynthia Figge

Cynthia Figge’s SB’13 Plenary speech “New Insights into the Correlation Between CSR and Brand Strength”  

Hello! I’m so grateful to be meeting with all of you, and celebrating my 7^th year at SB sinceWhy are we all here? Because we believe that a company that invests in sustainability increases its brand value, right? I’m going to unveil some research that proves the relationship between brand and CSR is even more profound than we thought — around the world, across industry type, and company size.

Even more exciting, last year, that correlation more than doubled in strength.
My company, CSRHub, the world’s largest aggregator of global CSR information, ran five years of our data against the data of Brand Finance, the global brand analyst headquartered in London.

With our overlapping datasets, we analyzed over 1,000 companies, and  for 2012 we got a .28 correlation between brand strength and CSR. This seemed extraordinary.
So we tested the data. My co-founder at CSRHub is a self-admitted geek with degrees in physics and astronomy, and a Harvard MBA (where we met) and he knows his regression. He looked at F values. He split the data in two groups. Tested the combined effect of outliers. He tested for spurious relationships. He ran regressions with third factors such as enterprise value and market cap. Over all these trials, the correlation holds. 28% of brand strength is related to CSR performance.

Let’s dig in and discover which CSR factors may be driving brand strength.

We looked at each of the twelve factors in CSRHub’s model. This chart is ranked by the four categories employees, environment, community and governance. Look closely at the subcategories in light blue. One of the highest correlations is between brand and Environment Policy and Reporting. This is not at all surprising given the environmental crisis – and companies tend to communicate about this in their sustainability reports. They also tend to communicate about products and leadership ethics, the two bottom blue stripes.  But the highest correlated subcategories are all employee issues. Employee engagement and word of mouth seem to be extremely important in creating brand value.

Most astonishing to us was our analysis over time. When we looked back over five years of data, this is what we found:

Brand strength to CSR correlation has suddenly strengthened in the last year, doubling in 2012 over 2011. The relationship stayed relatively constant over the previous 4 years. Then in 2012 that correlation more than doubled.

Why? Perhaps we are reaching critical mass. Consumers are more aware of sustainability. It’s been in the press more. More sustainability websites like CSRHub are out there. NGOs are talking more about the role of corporations in their success. My son just graduated from college and he takes sustainability as a driver of business success for granted.
Why is this important?

You’re the one audience that really gets the implications of this data. CSRHub and Brand Finance have proved a deep link between CSR and brand strength. There is DRAMATIC ROI for sustainability. And that ROI is increasing rapidly. My take is that more companies see sustainability as the breakthrough platform for strategic advantage.  After strategic sustainability consulting for 17 years I believe we may be at the edge of big shift.

Cynthia Figge is a forerunner, thought leader and speaker on the corporate sustainability movement. As the co-founder and COO of CSRHub, Cynthia’s team provides free corporate sustainability ratings on over 7,300 publicly-traded and private companies worldwide. In addition to CSRHub, Cynthia is the co-founder of EKOS International, one of the first consultancies to integrate sustainability and corporate strategy. She has crafted corporate sustainability strategies for a host of major organizations, including BNSF, Boeing, Coca-Cola, Dow Jones, and REI. Cynthia also serves as an advisor to SNS Future in Review, Board Director of Compassionate Action Network, and served as President of the Board of Sustainable Seattle. She has an MBA from Harvard Business School. Prior speaking engagements in corporate responsibility have included SRI Basecamp, Future in Review, Sustainable Brands, and SRI in the Rockies.

Why product strategy is key to innovation and new markets

Want to be a leader in sustainability? Start focusing on your product or service. 

 You're in business because your product or service delivers what your customers need. And a sustainable product strategy gives your customers the opportunity to reduce their impact through the purchase and use of sustainable products. That said, making the transition away from traditional products takes patience, perseverance and organizational buy-in.

Perhaps your organization's corporate sustainability evolution began with reporting and tracking metrics such as safety incidents or environmental violations. From there, you saw opportunities to drive operational efficiency and cut costs through initiatives like reducing fuel consumption by switching to electric or hybrid vehicles. A sustainable product strategy is a logical next step in the organizational evolution of corporate sustainability programs and has the potential to provide a huge upside.

A recent survey found that 32 percent of CFOs anticipate that over the next few years, about five percent of annual revenue growth will come from products and services that reduce environmental and social impacts. For instance, Dow Chemical's investment in sustainable product development to help customers address environmental challenges is projected to be a $350 billion market opportunity. While companies might see entering this market as a risk, we see it as an area of opportunity that is not as difficult as some might think.

For example, ThyssenKrupp Elevator Americas (TKE) understands that its industry is full of products that require regular maintenance and updating to keep riders safe and comply with regulations. The constant use of its products causes significant wear and tear. Therefore, TKE developed a suite of products called Modernization that allow building owners to choose the parts they need to repair their existing elevators without purchasing an entirely new elevator.

Furthermore, these Modernization products are more efficient, reliable and durable, so they can extend the elevator's life over a longer period of time with less maintenance. TKE has also developed a line of sustainable products that lowers energy costs, reduces power consumption by eliminating the use of a motor generator, and captures and reuses energy through advanced regenerative drive technology. Again, these products extend the elevator's life but they also reduce travel time for riders, reduce noise inside the cab and increase the overall ride quality.

Making a leap from operational efficiencies to sustainable product design requires a change in the way you view your company's products and services. It is an opportunity to see what you already do in a new light but also see the potential for further innovation and leadership. There are two distinct paths that you could take if you decide to make this leap from traditional to sustainable products and services.

1. Recognize the sustainability attributes inherent within current products and services.
Many companies do not see the sustainable attributes of their products. This is often due to being too close to those goods or having an outdated perspective. Once a company looks at its own products with an eye for where the environmental and social benefits are, it's often surprised at what it finds.

The Davey Tree Expert Co., a professional tree care and landscaping company (and a BrownFlynn client), is early in its sustainability journey and has been focused on operational efficiencies. Initially, Davey was hesitant to promote its products and services as sustainable -- even though a large part of its business is based on the preservation of trees and vegetation - because it was afraid of greenwashing. The best way to ensure environmental claims are trustworthy is to use research and analysis like a lifecycle assessment (LCA) to back it up.

A number of companies out there are highlighting the sustainable attributes of current products. A great example is Salesforce, which came out with its first sustainability report earlier this year, proclaiming that its cloud computing platform produced less carbon than a traditional client server IT environment by 95 percent. Salesforce's aim here is to show customers that using its platform will help them reduce energy consumption and achieve sustainability goals.

2. Redesigning with sustainability in mind
Redesigning products using sustainability as a lens for development is evident of true leadership in this space. Nike's Considered Design initiative enabled the company to recycle 82 million plastic bottles into high-performance sportswear and increase the use of environmentally preferred materials by 20 percent. The initiative resulted in additional operational efficiency success such as reducing waste by 19 percent in its footwear business, and achieving a 95 percent reduction in volatile compounds. These activities have never been seen before in the footwear category, showing how sustainability is a tool for innovation and differentiation in the marketplace.

Making the decision to move from traditional products and services to thinking and designing in a more sustainable way will help companies secure a place in the market for years to come. A sustainable product strategy boosts reputation and credibility amongst peers and customers. It opens up doors for new customers and opportunities not yet realized. To become a truly sustainable enterprise, offering a sustainable product or service is the final evolution.

Sara Kennedy is an analyst with BrownFlynn, working on sustainability strategies that drive business value.

Marissa Beechuck is an associate consultant and marketing manager for BrownFlynn, serving clients in a number of industries while managing the firm’s brand and social media presence.

Why It's So Hard to Turn Fickle Millennials Into Leaders

In an era of job hopping and fast rises, how do you turn young talent into leadership?

Among the starkest data points in Deloitte's 2014 Global Human Capital Trends report is this one: About two-thirds of companies around the world consider themselves weak in developing millennial leadership. Meanwhile, only 5 percent of companies rated themselves as "excellent" in that field.

The data comes on the heels of other reports showing trouble in leadership development programs. Among those findings: Companies are hurting themselves by failing to differentiate between high-performance and high-potential employees, and though they recognize the importance of talent development they're not putting their money where their mouth is by investing in development programs. 

If You Don't Develop Them, You'll Lose Them

Part of the trouble with developing young talent, Deloitte analyst Josh Bersin tells Inc., is that generally speaking, millennials approach their careers very differently than previous generations. They expect to rise fast, and if they can't, they look for other opportunities.

Bersin's assertion is backed up by separate data showing that just 23 percent of disengaged high-potential employees aim to stick around at their jobs, and only 55 percent of millennials say they are loyal to their companies (compared to 69 percent of other generations).

This makes it important, Bersin says, for companies to find ways to help young talent see the opportunities within their companies. He offered a few of strategies.

1. They want face time. Spending time with senior leadership is one way to convince employees that they, too, could eventually rise to that level. Bersin suggests a program wherein high-potential employees are given projects to work on for a while--maybe a quarter, maybe six months, maybe a year. Once complete, they present the results to senior leadership team or the CEO. Not only does this allow leadership to better get to know and evaluate its best and brightest young talent, it also empowers that talent by putting them at the helm of a project.

The idea mirrors a practice at logistics company EMKAY, wherein middle managers across the organization are partnered up with members of the executive team to work on projects over the course of the year. Not only does this apply a gangbusters approach to solving problems across the entire organization, it also helps senior leadership get a sense for who among middle management might eventually make for C-suite material.

2. They want to jump around. Millennials in the business world are fickle. They want to explore new opportunities far more quickly than past generations. Those opportunities, however, might be found in your company. Bersin sited one company that saw its young talent consistently leaving after about 10 months on the job. So the company created a new site that mapped out potential career paths for employees within the organization, and let them access it after nine months on the job--giving them access to openings across the entire company. The company saw its turnover rate plummet.

Bersin says millennials value the opportunity to move around organizations--not just for promotions, but also horizontally. An employee who spends a year in sales might appreciate the opportunity to work in a different department for a while if their skills are a fit. And if that employee has leadership potential, it's all the more valuable to the organization to give them a better-rounded look at the company.

3. They need a different type of manager. One obstacle to bouncing employees around, however, might be their managers. For much of corporate history, managers have been judged on their ability to hit departmental goals and objectives--so it doesn't behoove them to see the talent that helps them reach those goals move in to other positions.

Bersin says organizations need to shift the mindset of what a good manager does away from hitting those departmental goals--which rely on what he calls talent consumption (or, put less kindly, talent hoarding)--to graduating employees into better positions--or talent production. That shift would serve to give companies a better sense for their managers' talent development skills while giving young talent the opportunity to grow.

BY Adam Vaccaro